OVERVIEW
My Role
Outcome
100%
9.5/10
DESIGN SOLUTION
What is 'PredX'?
PredX is a event trading market where users can Buy or sell on future event
Before 'PredX'…
Before designing, we researched existing trading platforms and engaged with the community. These platforms publish events for users to buy and sell. However….
Problem Statement
Design Goal
Enhance the creators' user experience to attract more users to create events
How ' Creators' works?
RESEARCH
Who, What, How ?
We conducted 4 users with 45-60 mins' interviews. As a result of these user interviews, I obtained some research findings, including user insights, personas, and user needs
Based on this research finding, I summarized 3 user pain points that we believe should be primarily considered during the design phase:
Ideation & ITERATION
Product Strategy
Design Challenge 1:
How Might We help users to create event easily and effortlessly？
Throughout the interviews, users frequently expressed their preference for a streamlined event creation process. In our design, our strategy will be focus on simplify the process to achieve a more intuitive workflow
Version 1.0
In the second round of testing, users expressed a desire to include more possible about the AI generate button and profit requirements. Additionally, they requested a preview mode to allow them to see how the created event would be displayed on the webpage
Design Challenge 1:
Final Design
In the final design, we simplified the steps and added a preview button. Users can easily preview their events. This can enhance users' confidence in the events and improve the usability of the system.
Increased user satisfaction by 60%, reaching 95% due to streamlined process and added AI assistant
Additionally, we have significantly reduced task completion time and improved efficiency.
Design Challenge 2:
How Might We help creators find and navigate to event dashboard directly ?
Design Challenge 2:
Final Design
Through the redesign of the event dashboard, users can now see important data about their events directly from the homepage. Additionally, they can easily access detailed event data through the dashboard, improving user accessibility.
The final design results in the most significant increase in user satisfaction, reaching 100%
Design Challenge 3:
How to visualize the popularity of the created event more comprehensively ?
Version 1.0
In the first version, users expressed a preference for reducing the focus on event descriptions on the dashboard and instead concentrating more on displaying changes in voting and rankings. Also, they would like to see which stage the event it is.
Version 2.0
In the second version, users wanted to prioritize the display of user feedback and activity related to events at their current stage. This would enhance users' understanding of the popularity of events.
Version 3.0
In the third version, users desired quicker sharing options for events and also expressed a wish to see various data charts to gain a more comprehensive understanding of the voting trends for events
Design Challenge 3:
Final Design
In the final design, we provide users with comprehensive event data and ranking analysis, along with offering more flexible data charts for users to easy adjust the data type and better understand the popularity of their events.
The Version 2.0 design results in the most significant increase in user satisfaction. And the final design reach the 100% satisfaction
After 2-3 rounds of user testing, there was a significant increase in user satisfaction with the product, as well as a decrease in the time it took users to complete tasks with continuous optimization and iteration. The product achieved initial success!
Reflection
User-oriented is the key for design
In this design, we timely include users in different stages of the design. We tightly focused on the users' needs and suggestions to better understand their ideas and continuously make improvements. User feedback played a vital role in this design
Prioritization of the feature determines the direction
Let' s Connect!
qyuxiang@alumni.upenn.edu